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India International Trade Fair - 2010, New Delhi

About India Trade Promotion Organisation

India Trade Promotion Organisation (ITPO) is the nodal agency of the Government of India for promoting the country's external trade. ITPO, during its existence of nearly three decades, in the form of Trade Fair Authority of India and Trade Development Authority, has played a proactive role in catalysing trade, investment and technology transfer processes. Its promotional tools include organizing of fairs and exhibitions in India and abroad, Buyer-Seller Meets, Contact Promotion Programmes, Product Promotion Programmes and Promotion through Overseas Department Stores, Market Surveys and Information Dissemination.

ITPO, for the last 29 years has grown from strength to strength into a mega show eagerly awaited every year by both participants and visitors.

This year’s theme for IITF is “Clean and Energy Efficient Technology, Products & Services”. Participating companies will display technology, products and services based on the selected theme. IITF attracts large number of general visitors who are the potential customers for the companies who participate in IITF to promote their products. Trade visitors will also have the benefit of exclusive business days from 14 to 18 November, 2010.

India International Trade Fair - The India International Trade Fair was established in 1980. It is also known as IITF. It is the biggest and most popular fair which is organized in the Pragati Maidan, New Delhi. This mega event gives a common platform for all business classes to display their wide range of products and services. This event last year had 1 lakh foot fall every day that went up to 1.5 lakh per day this year.

Aims & Objectives of the fair -

  • To highlight India's achievements, socio-economic development and export potential.
  • To provide a platform for business transactions, product launches and test marketing.
  • To provide a one stop sourcing point for quality products, services and technologies at competitive prices
  • To open new avenues for transfer of technology to entrepreneurs of India's neighbouring countries
  • To explore joint venture opportunities.

Visitor Profile

  • Overseas Business Visitors • Manufacturers • Suppliers • Retailers • Equipment & Machinery Suppliers • Marketing & Direct Selling Companies • Government Agencies • General Public etc.

The Mega Show - The achievements of a booming Indian economy were showcased in the 30th edition of annual India International Trade Fair was organised by India Trade Promotion Organisation at Pragati Maidan, New Delhi during November 14-27, 2010. The Indian economy is indeed poised to attain new heights in the areas of Scientific, Industrial and Agricultural development besides Space, IT, Telecom and governance. The country is now fully geared to face the changes and challenges of the 21st century.

IITF has been playing a proactive role in catalyzing trade, investment and technology transfer processes. Projecting India in its totality, this multi product event is a true representation of India, which has emerged as one of the most promising markets and potential information based economic power.

IITF is an annual celebration of the nation’s achievement and reinforcement of its objectives and strengths. Large and small industries including cottage industries, exporters and manufacturers covering various sectors of business display their products and services at IITF.

The theme of IITF’10 “Clean and Energy Efficient Technology Products and Services” was figured prominently in the display scheme of the pavilions of the States and Union Territories. One stands-alone Theme Pavilion aptly named “Energytech and Envirotech” in the foyer of Hall No.1 had showcase products and services relating to theme. Significantly, while Maharashtra was the Partner State, Chhattisgarh and Rajasthan had been chosen as the Focus States in the India International Trade Fair, 2010. A number of seminars and conferences on subjects related to business opportunities, special displays and themes and other aspects of topical relevance were organized during the fair. Fun-filled cultural programmes, State Day celebrations, delectable Indian as well as continental cuisines at different food outlets at Pragati Maidan were among the major attractions for the visitors.

trade_fairThe Venue - Pragati Maidan the venue for IITF has above 20 halls, with separate halls for different states of India. Afghanistan Pavilion at IITF 2010 was in the hall number 6.

The design and the layout of the Afghanistan pavilion – The pavilion was made in form of a cave, representing typical terrains of Afghan geography. This was painted with the Afghan tricolour. Reception of the pavilion was designed to resemble ‘Herat’ and ‘Mazar-e Sharif’ mosques. It was a ‘Red Carpet’ welcome to all the visitors without any discrimination, with red carpet flooring. Total number of stalls was 22 with one display centre and one B2B meeting area.

The Inauguration ceremony – The ceremony was scheduled at 10AM on 14th of November 2010. Mr Yousufzai, the Commercial Consulate to the Ambassador of Afghanistan in India, inaugurated the pavilion.

The Pavilion - Afghan pavilion had a mix of stalls, with the stalls of fresh fruits displaying Pomegranates, dried fruits displaying dried fruits from different provinces of Afghanistan. We also had stalls displaying carpets and other handicrafts (dresses, artificial jewellery, decorative items, etc.).

AFEX Fruits Company Stall at IITF – We managed to get stall # one at the pavilion. This stall, being the immediate next stall to the reception, in front of the meeting area and loaded with Pomegranates and dried fruits, remained main attraction for not only general visitors but also for VIPs and press. Several interviews for the print media and TV media were given (both in English and Hindi).

VIP Visitor – Amongst the entire VIP visitor to our pavilion and stall, and had the taste of Afghan fruits were, to mention a few are –

  • Mr Masood Khalili, the Ambassador of Afghanistan.
  • Mr Yousufzai, Commercial Consulate and Attaché for Ambassador of Afghanistan.
  • Ms. Naseem Ishaaque, General Manager, ITPO
  • Mr S.H.Khan, General Manager, IITF
  • Mr Ghulam Nabi Azad, Health Minister, Member of Parliament and Senior Congress Man.

We happen to be lucky enough to send box of Poms to above mention and to Ms Sonia Gandhi (the chief of Congress party in India).

The Deals–

  • Finalized 70 MT of pomegranates with Abdul Haji Samad through the support of ASAP
  • Retailing options & Apple business with Chaman Lal & Sons
  • Dried fruit association with Sandeep Gakhar
  • Retailing options directly with Wall-Mart
  • Retailing of Saffron from Herat
  • Retailing of Heaing (Asafoetida) from Kabul.

The total business visitors’ foot fall and general enquiry will help us in looking for getting into retail by2011. We as a company are known within the fresh fruit business community and known to few dried fruit biggies as well. Being locals our stall was interviewed most by the press and also introduced by Afghan diplomats to the VIPs. We are also getting ourselves to ITPO and looking forward for a great business ahead.

ITPO’s Invitation – AFCo and ALS have been invited to become a member of the ITPO (Indian Trade Promotion Organization). The registration forms have been emailed to us and are being completed.


Report on Afghan First Conference & Showcase

AFEX Logistic Solutions was amongst the 26 companies / organizations invited by the PDT (Peace Dividend Trust) & UNAMA (United Nations Assistance Mission in Afghanistan).

Venue: Serena Hotel, Kabul
Held on: June 10, 2009.

The conference and showcase promoted greater local procurement of goods and services by international organizations working in Afghanistan as one way of increasing stability through job creation. It brought together the procurement officers of major international organizations - both military and civilian - with a cross-section of Afghan firms that can provide goods and services to those international organizations. They discussed practical obstacles to local procurement and ways in which those obstacles may be overcome.

The vendor showcase highlighted a range of Afghan vendors, good and services, from across different sectors.

Dignitaries such a UN SRSG Kai Eide, Minister of Economy (H.E. Dr. Jalil Shams), US Ambassador to Afghanistan (H.E. Karl W Eikenberry) gave speeches and encouraged / supported local patronage. The panel discussions were indeed very informative and interactive.


Report on AgFair May 20 – 22 2009 Kabul, Afghanistan:

Afghanistan, home to one of the fastest growing agricultural markets in Central Asia, is the Silk Road to business opportunities. The Kabul International Fresh Fruit and Vegetable AgFair, one of the largest and most important trade events in the country, was organized by ASAP to gain a competitive advantage in this lucrative emerging market.

The Kabul AgFair showcased Afghanistan’s fresh fruits and vegetables, including apricots, melons, grapes, figs, apples, peaches, pears, plums and cherries. The country sits at the crossroads of Asia, primed to benefit from the booming consumer markets of India and China and set to expand exports to the Gulf, Europe and North America.

Afghanistan’s agricultural fairs bring together thousands of businesspeople from across the country and the world. With its abundance of fresh produce, Afghanistan is ripe for foreign investment in infrastructure improvements ranging from cold-chain management to import and export brokerage services as well as modern farming inputs spanning environmentally safe pesticides and the latest cultivation techniques.

At the Kabul International Fresh Fruit and Vegetable AgFair we could:

  1. Network with hundreds of leading business representatives
  2. Participate in business-to-business match-making meetings
  3. Exhibit products and new technologies
  4. Explore profitable markets and business sectors
  5. Gain valuable information from policymakers and business leaders
  6. Forge business deals in the country’s expanding agricultural sector

AFEX Logistic Solutions (ALS) was one of the only companies from the transportation sector that was present at the ALS was visible right from the entrance till a tree located near the productivity center.

In totality we met 79 customers / companies; there are about 10 with whom we have begun negotiations and talks on transporting their goods such as fresh fruits, dry fruits and some handicrafts.

Last but not the least, my take is that we are establishing ourselves and heading in the right direction. A start up in Afghanistan can be as pain staking as trying to remove a premature bee hive. However, I am positive that ALS along with all the support of its Directors, will clear all hurdles and be one of the most efficient and profitable logistic solutions company in the sub continent and I take this as my personal vision. Thus to ensure, to make it happen!

Day 1 May 20, 2009 (Wednesday) 9am – 4pm

Inauguration of the Fair by Minister of Agriculture and the US Ambassador. Started with the recital of some of the verses from the holy Quran. A few speeches and a general tour of the fair. Stall owners were meeting each other and exchanging business cards and getting to know each other.

Day 2 May 21, 2009 (Thursday) 9am – 4pm - Only for business visitors

  • Business visitors to the stalls from 9am to 10am
  • 10am to 12noon round table meetings. We attended the round tables for fresh fruits and dry fruits
  • 12noon interview with Tollu TV for 20 minutes. Excerpts for 5 minutes were relayed the same night after the news on a special coverage of the AgFair as explained by Sonil of Tollu TV. Andrew Gonsalves (Regional Head, AFEX Logistic Solutions) spoke about the I Group, ALS and the support received from the ASAP. On how they plan to set up a company in Afghanistan for the socio economic development of Afghanistan.
  • 1pm to 4pm B2B meetings with various traders with an introduction of companies. These were not as intense as the ones in Mazaar
  • 7pm to 10pm VIP party at the Intercontinental, Kabul.

Day 3 May 21, 2009 (Thursday) 9am – 4pm

  • Open to general public and for continuation of B2B meetings within the participants
  • 10am to 3pm B2B meetings and discussions with companies, delegates and participants
  • 3pm to 4pm countdown begins. Attendance by various local groups and members of ASAP
  • 7pm to 10pm BBQ at intercontinental. Meet and greet with delegates, participants and organizers

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